At the 2009 Band of Bloggers event, held during the Gospel Coalition conference, I tried my best to encourage Justin Taylor through public shaming to get off of Blogger and get a domain name for crying out loud (since his blog is like, you know, the #2 church blog in the universe*). Just mere months later Justin has taken my advice** by moving his 23 character "theologica.blogspot.com" address to the 41 character "thegospelcoalition.org/blogs/justintaylor" address. I can't believe there isn't a hyphen or underscore in there.***
**Not really, as you will see if you keep reading.
***I'm pretty sure Justin Taylor is the only guy to ever intentionally lengthen and complicate his web address who will immediately pick up a few thousand readers.