The task of evangelism is...best understood as the proclamation that Jesus is already Lord, that in him God's new creation has broken into history, and that all people are therefore summoned to submit to him in love, worship and obedience. The logic of this message requires that those who announce it should be seeking to bring Christ's Lordship to bear on every area of human and worldly existence. Christians must work to help create conditions in which human beings, and the whole created world, can live as God always intended.
N.T. Wright in TNTC: Colossians and Philemon (on Colossians 1:19-20), 79-80.